Justin Molavi currently serves as the Director of Commercial Strategy and Insights at Genentech where he leads the organization in executing critical corporate projects across the commercial (marketing and sales) portfolio – select projects include launching franchise leading brand direct to consumer advertising, executing customer experience transformation across a large portfolio of medicines and leading AI adoption for key multi-billion dollar marketing franchises. He has a passion for change management, incorporating data in marketing and sales decision making and experimenting quickly to drive results and impact. Previously, he drove key corporate growth projects across multiple industries including large scale food manufacturing, medical education, and economic analysis.